Why Pharma Can't Afford to Neglect Digital Marketing, Explain briefly.

 

Pharmaceutical companies deal with the supply chain of drugs under health-care system. Traditionally, pharma companies deal with the customers on a direct basis and relies on prescriptions, authorised by doctors to avoid any kind of accidents to materialize. But in the modern period things are changing rapidly, so is the way of business. It is also changing its shape in every sector.

 With the evolution of 4G internet connection in India, online business has taken a new shape. Customers prefer to sit at their homes and do the needful shopping. They prefer to avoid the chaotic situations of markets and also prefer to avoid traffic, which is a new trend in modern cities. Also, the reasonable price act as an added flavour in the scenario. Clothes, Groceries, Readymade food everything is available on the tip of a finger, which takes the shape of reality in just one click. People have adopted the way of online payment which saves their time by avoiding the long ques outside the ATMs and also managing money in their pockets. In relation to all this, small scale businesses are also adopting the digital world as one of the ways to take their business forward.

Digital marketing is a process where everything happens with the help of the internet. Buying, selling, and money transactions, everything takes place over the phone. The platform makes it easier to advertise any product on a larger scale, targeting the larger audience. When India’s prime minister Mr. Narendra Modi, announced demonetization, everything changed upside down. This decision affected the normal economy in the hardest way. And eventually, all the businessmen started to deal online relying on plastic money.

 In the above-mentioned milieu, it became vital for the Pharma companies to participate in the digital world. They cannot ignore the recent trends which could impact their business and money-making strategy. Indian pharmaceutical company has come up with an idea of launching new pharmacy apps that elaborates on their sector, following all the rules and regulations. A few famous online medical apps in India are: -PharmEasy, Medplus Mart,3Meds, and many more. Their main focus is to provide their service in every corner of the country. And the internet helps them in chasing their dream. India is known as the pharmacy of the world; hence this gives an opportunity to these medical stores which can now easily deal on a global platform.

 Every new step has its pros and cons. So is with the digital pharmaceutical companies. 

The major drawback is that sometimes it negatively impacts the business: - due to high competition, owners have to reduce the price of the product to survive in the market, bearing all the losses.

Documenting and handling the data digitally requires more strategy. It is time-consuming, also sometimes it becomes expensive to maintain integrity. 

However, the positive impact is that pharma companies can easily change the avenues from time to time. With an effort and a good strategy, they can easily grab the attention of online customers, which is a little difficult in the traditional form of business, as more people could easily come in contact with. Customers can choose from a wider range of products at reasonable rates. Also, home delivery works as the cherry on top. Because it assures the customer that they do not have to worry about the travel costs and embrace the free delivery of their products. One more factor that customers look for while serving the medicines online is the history of medicine, 3Meds ,a Delhi-based online app, impeccably does this job by encapsulating the history of the medicine and also provides a 25% of discount on every purchase. This helps people to opt for this option as it will give some relaxation to their pockets as well as mind.

 

COVID 19 has wreaked havoc in the country. People are locked inside their houses, but they are taking extra care of their health. Delhi got badly affected by the virus and people started to pile up medical products. As they could not step out, this medical app worked as a friend and reached house to house to deliver all the products related to sanitation, drugs for an ailment, etc. One more trend which is highly effective in this pandemic time is work from home facility. So, by opting for digital marketing, pharma companies have reduced their workers. 

Prior, when one salesman used to sell products to 10 houses, digital marketing makes it possible that now 1 salesman can sell products to 100 houses. This helped the owner to save their money by hiring less human labour.

 

In conclusion, it can be said that digital marketing playing a vital role in the Pharmaceutical business. It is running with time and providing benefits to its country’s economy. Ignoring the digital marketing will lead a company to a major loss. Indian online market has a huge audience, so it will be a smart act if a businessman could gain the attention of this audience with its best strategies. 

 

Keywords: Online Market is a boon, Medicines, Large audience, Medicine App.